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Effective blog writing

Here’s a few tips for those of that want to write a bit better. In order to provide interesting and engaging content for people to read, you might find the following useful.

1. Write conversationally

The best writing speaks to the audience in a casual and conversational tone. A big benefit of blogs are their ability to speak to readers in a way that is personal, candid and straightforward. Write the same way you’d speak, face to face, and your audience will be able to relate to you more. This will ensure they keep coming back to read what you write.

The best blogs show the interests, opinions and personality of their author. Your perspective, your opinion, is unique. Let it be seen, and your blog will automatically be unique as well.

2. Be a storyteller

If you tell engaging stories relating to you or others, in the context of the content of your blog, you will create interest and loyalty. Personalise it with stories that are uniquely you.

3. Make it personal

Write about your interests, your experiences, your knowledge. Draw from everything that you know and do. Make impersonal topics more personal by framing them with your own impressions and insights. Letting people in on the details of your life will make them feel a part of your life, and a part of your blog. This increases the chances of them coming back and being regular visitors.

4. Update frequently

Offer new insights frequently, to keep people coming back. Not only do the regular and frequent updates encourage people to come back, it also increases the content on your blog. This is important, because the more content you have, the more it’s likely to come up in search engines under all kinds of different keywords, and the more people are going to visit your site as a result.

It also shows you’re interested in what you’re doing. An infrequently updated blog shows a distinct lack of interest by the blog author, and visitors won’t be interested either.

5. Be respectful

Respect the rights of others. Do not make personal attacks or use your blog to petty complaints about people. You’re above all that, and visitors will respect you for it. Observe copyright laws, and even copyright etiquette. Link to those blogs or sites where you obtain information you use in your posts. Don’t alienate yourself from the blogging and internet community (the blogosphere) by violating this rule.

6. Check for typos and grammar

Remember, what you write is a reflection of who you are. Even though blogs are usually relaxed in tone, it’s definitely inappropriate to be relaxed in standard English. Find and fix any potential embarrassing grammar and typing mistakes. Make sure the image you present is the best you can make it.

Your blog is an excellent place to display your opinions, your articles, even your products or services. The tips above will help you increase traffic and interest. Good luck!

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